GPS/Mobility Report

Alternate data sources like GPS and mobility data to track travel patterns regardless of mode of transportation is invaluable. Utilizing GPS and mobile device data, Aviation Analytics can help to determine the visitation from a given area as well as demand outbound from your market to top destinations nationwide. This can be very useful in helping to quantify traffic that is utilizing modes of transportation other than airlines (such as car or drive traffic). Aviation Analytics also uses GPS and mobility data to improve on its leakage studies by helping to quantify demand utilizing low-cost carriers (LCCs) and Ultra-low cost carriers (ULCCs) that may be understated in traditional leakage studies.

GPS and Mobility data can be used to monitor demand trends between metropolitan areas in a more real time manner than traditional airline data such as DB1B data. This can be used to justify new service, reinstate suspended service, or help guide marketing efforts.